What was the problem?
project completed while employed at vervint
this was a great collaboration with yee willet!
Amidst the pandemic, Little Caesars Fundraising was facing a dramatic drop in their ability to sell their mostly-school-based PizzaKit Fundraiser. They had to develop an online, direct-ship fundraising platform and launch before the end of October 2020. (Fall is their busiest selling season.)
We started with a virtual, discovery phase workshop to determine stakeholder/business needs, identify personas and MVP for launch date.
Stakeholders collaborated to build user persona archetypes - chairpeople, sellers, and buyers. We also built a chairperson user journey map, interviewed chairpeople and developed a findings deck.
Prior to screen designs, we interviewed users from each of the primary personas; 4 chairpeople, 4 sellers, and 4 buyers. Interview data was assembled in an AirTable database and shared with the client for reference.
Design included 4 phases with development, client, and user review at weekly touchpoints.:
1.1 Low resolution wireframes
1.2 High-fidelity exploration
1.3 High-fidelity prototyping
1.4 Final prototype/dev. files (exported to Zeplin for developers)
1.2 High-fidelity exploration
1.3 High-fidelity prototyping
1.4 Final prototype/dev. files (exported to Zeplin for developers)
Wireframes and v1.2 comps were mobile-first to ensure ease-of-use for sellers
and buyers using the site from their phones.
and buyers using the site from their phones.
OUTCOMES
Launched October 2020 (on-time!)
Identified the need to sell outside of active fundraisers (accommodate anonymous buyers not tied to the system with a seller link)
Identified the need for a headless CMS for ongoing content additions
To date: $4.8 million in sales, 100k orders for nearly 200k PizzaKits sold and over 16k active sellers
Platform handed over to LCE corporate to continue (facilitated UX handoff)
Identified the need to sell outside of active fundraisers (accommodate anonymous buyers not tied to the system with a seller link)
Identified the need for a headless CMS for ongoing content additions
To date: $4.8 million in sales, 100k orders for nearly 200k PizzaKits sold and over 16k active sellers
Platform handed over to LCE corporate to continue (facilitated UX handoff)
