Enhancing the Winnebago Owner's Experience: From Trip Preparation to Community Connection
project completed while employed at Vervint
A collaboration between myself, Maria Roelofs-winslow, and Barret hoster.
Embarking on a journey with your Winnebago RV is more than just a vacation; it's a lifestyle. we helped Winnebago understand the diverse needs of its community of owners, from trip preparation to on-the-road assistance. With this understanding, we embarked on a project to create an intuitive and comprehensive Winnebago Owner's App, designed to streamline every aspect of the owner's experience.
Understanding Owner's Needs
Through in-depth interviews and research sessions with passionate Winnebago owners, we delved into their pre-trip rituals, on-the-road necessities, and post-trip reflections. Insights from these sessions illuminated the key pain points and desires of our owners, guiding us in crafting features tailored to their needs.
Feature Prioritization
Armed with a deep understanding of our users, we identified the most crucial features for the Winnebago Owner's App. From how-to videos to maintenance alerts, from trip preparation checklists to community connections, each feature was meticulously chosen to enhance the ownership journey.
Common Pain Points
We listened attentively as owners shared their challenges, from minor inconveniences to significant hurdles. Whether it's ordering parts, understanding RV functionalities, or locating service centers, we took note of every pain point to address them effectively through the app.
Building Community and Connectivity
we highlighted to Winnebago that ownership extends beyond the vehicle itself; it's about the community you belong to. The Owner's App serves as a hub for connecting with fellow enthusiasts, sharing experiences, and seeking advice, fostering a sense of camaraderie among owners nationwide.
Future Innovations
Our journey didn't end here. the team continued the work, committed to continuous improvement
and innovation. From real-time RV monitoring to seamless control of onboard systems, they'll continue exploring future features to elevate the Winnebago ownership experience to new heights.
and innovation. From real-time RV monitoring to seamless control of onboard systems, they'll continue exploring future features to elevate the Winnebago ownership experience to new heights.
The Winnebago Owner's App isn't just a tool; it's a companion for every adventure, a guide for
every journey, and a connection to a vibrant community.
every journey, and a connection to a vibrant community.
